Production 3D Printing offers a low-cost-of-entry and flexible alternative to injection molding when creating new toys. Allowing designers and businesses to more readily break into the global toy market and scale up.
Toys are one of the largest markets for final plastic products in the world. Valued at nearly 89 Billion dollars per year, toys are also lucrative. The trouble is that toys are risky and subject to little more than the whim of the consumer. Literally one weeks consumers will be buying the latest fidget spinner, and then the next week stocking up on branded Avengers Endgame action figures.
The toy industry is dominated by the Likes of Lego, Hasbro, and Mattel. Organizations that can afford the cost of design, tooling, and marketing of literally hundreds of SKU's of toys from 1 month to the next. With 10's of thousands of dollars for each variations, the cost to create a toy is very high. And when the toy is made there is really no guaratee of its success. They are subject to the 50-70% failure rate of any business.
So how does a small company, startup, or lone inventor break into the toy industry, when the the cost of entry and risk is so high?
The problem is in the tooling. That high upfront cost to get started. And the high cost to change if a product is not successful. Molding and traditional tooling are what makes the cost-risk relationship so bad. But there is a process that does not have that high initial tooling fee but will allow you to grow should your toy take off. Additive Manufacturing or Production 3D printing.
Additive manufacturing is when a part is literally grown from a feed of plastic. Traditional manufacturing carves of stamps a shape. 3D printing just makes it appear. Additive is also a digital process. Meaning that, to use it, all you need is a 3D model of your product and it can be created.
Another benefit of the Digital nature of 3D printing is that if a product needs to be changed, updated, or completely replaced, all it takes is an e-mail with the updated 3D design. With no new tooling or molding costs a physical part can be tweaked while it is being made.
Production 3D printing has also reached a scale where if you gain success and are selling thousands, 10's of thousands or more, it can keep up and maintain pricing comparable to injection molding. If a part costs $0.25 for 10,000 units with injection molding after the mold costs, it is likely that production additive can have a similar cost profile without the molding costs.
Additive manufacturing also eliminates the need to create 10,000 pieces. This might be more expensive per part that making large quantities, but it allows a business to experiment and test a market, and not be stuck with the high cost of having to ship and store thousands of pieces. Companies like Slant 3D also often have fulfillment systems, so you create a product and upload it to our system and then when a customer makes an order, the part is printed and shipped right from one of our facilities. (You can learn more about 3D printed product fulfillment here.)
Toys are a risky business. But they can be very lucrative when they are successful. But startups and inventors need a resource that allows them to experiment with production quantities and scale easily without high up-front costs. Traditional manufacturing does not meet those needs. Production Additive manufacturing does allow for this. It lets toy designers make 10 toys and test them, make 1000 toys and sell them, and then make 100,000 and get rich. Just imagine what you could create if the cost to make a toy was not so high
Slant 3D is one of the leaders in high-quantity additive manufacturing. We work continuously with small business and corporate clients to bring new products to market affordably using our production 3D printing farm. Learn more about our capabilities here.
Have an idea for a Toy. Contact us and our team will help you with the design and manufacture, without using the cost of molds.
Already have a toy Design? Submit it for a quote for production 3D printing and out engineers will work with you to get it into production.